Here at SFD, we are a full service distribution company with a history of success in servicing the fixed annuity needs of broker dealers and agencies nationwide.

About Us

Advisor Resources

In partnering your firm with Simplicity, you will gain access to cutting edge technology, providing a smooth agent experience from start to finish.

  • Rate Engine powered by AnnuitySpecs
  • SPIA Illustrations powered by Cannex
  • Online Appointment by SuranceBay
  • Electronic Client Applications by FireLight
  • Forms by iPipeline

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Insurance Carriers

The Simplicity Difference

  • 30000+

    Number of Agents
  • 225

    Number of Employees
  • 40+

    Years of Industry Service
  • $45000000+

    Life Premium
  • $3000000000

    Annuity Premium

Find Us

We currently have offices located strategically throughout the country to maximize coverage for your firm.


124 Hebron Avenue | Suite 3F
Glastonbury, CT 06033